AI Enablement · Technology Implementation

Not all who wander
are lost.

We build working AI prototypes in days — not months — for small and medium businesses. See the future state of your company before you sign a single contract.

Show me what's possible How it works
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The problem

While you're running your business,
your business is running you.

You didn't start a company to spend your weeks on manual data entry, follow-ups that never happened, and the same 40 questions from clients. There's a way out.

Manual data entry is eating your week

Typing numbers off invoices. Copying client info between systems. Reconciling spreadsheets that don't talk to each other. Your people are too expensive for this.

~18 hrs/wk per person

Follow-ups slip through the cracks

Every lead that doesn't get a response in 10 minutes is a lead you've lost. But nobody on your team has bandwidth for 40 follow-ups a day.

~67% of leads never hear back

Reports nobody has time to build

You know the data is in there somewhere. Pulling it together takes a half-day, so it doesn't happen, so you fly half-blind into decisions.

6+ hrs per monthly report

The same questions, 40 times a week

"What's your pricing?" "Where's my order?" "Can you send that again?" Your team answers the same thing over and over. There's a better use of their brain.

~40% of tickets are repeat Qs

Documents nobody wants to read

Invoices, contracts, intake forms, insurance claims. Hundreds of pages a week. Someone reads them, re-types them, files them — and sometimes misses the thing that mattered.

2–4 min per doc × hundreds

"AI" software you can't get working

You bought the tool. It's been six months. It's a dashboard nobody opens. You don't need another login — you need the thing to actually do the work.

~70% of AI tools never see use
Reading this and nodding?
That's 3 of these happening on your team right now. Let's pick one and make it stop.
Show me the fix
AI, minus the hype

Everyone's selling you magic.
We sell you what works.

Most AI consulting firms are still billing for discovery meetings. We're already building your prototype.

What most firms sell

6-month "digital transformation" projects
Strategy decks before any working code
Platform lock-in on their proprietary stack
Billable-hour incentives to keep you engaged
Armies of junior consultants on your payroll
vs

What Kalala actually does

Working prototype in days, before a single contract
Every recommendation grounded in real, running code
Built on your stack, owned by your team
Flat scope, flat price, clear handoff
Three senior operators, zero bench fillers
If a firm needs six weeks to show you a slide deck, they're not going to build you anything useful. We'd rather show you the future state of your business in days and let the prototype sell itself.
— David Rubin, Founder & CEO
What we do

Two tracks. One outcome:
your team gets its time back.

Whether the problem is "we need AI to do this" or "we need these systems to finally talk to each other," we build it — and hand it back to you.

Primary offering

AI Enablement

Per Gartner, 40% of enterprise apps will ship with task-specific AI agents by end of 2026. We build the ones that actually do your work — not the chatbot bolted onto your homepage.

  • Agentic workflows — AI that plans, acts, and adapts across your tools
  • Document intelligence — invoices, contracts, intake forms, claims
  • Conversational agents — support, sales-assist, internal copilots
  • Multi-agent orchestration — specialists coordinating with guardrails
  • Predictive models — lead scoring, churn, anomaly detection
  • Custom fine-tuning — when the API isn’t accurate enough
Core capability

Technology Implementation

AI is only as good as the stack underneath it. We integrate, customize, and automate across the systems you already pay for — Salesforce, HubSpot, UiPath, and the rest.

  • Salesforce — Agentforce, Einstein, Flow Builder, Data Cloud
  • HubSpot — Workflows, custom objects, AI assistants, reporting
  • UiPath — RPA bots wired together with agentic AI decisions
  • Integrations — NetSuite, QuickBooks, monday.com, Slack, Teams
  • Custom apps & APIs, platform migrations, zero-downtime cutovers
  • Client portals, internal tools, event-driven architecture
One of these is yours
Tell us which and you'll have a working prototype before the week is out.
Start my prototype
AI Enablement · In-depth

Not a GPT wrapper.
A research shop.

Most "AI consulting" in 2026 is a thin layer over someone else's API. Ours is built by people who were implementing neural networks from scratch long before ChatGPT had a logo — and that depth shows up in every prototype we ship.

// 01

Document Intelligence

Extract structured data from invoices, contracts, intake forms, and scanned documents with human-level accuracy. Handles handwritten, multi-page, multi-language — and knows when to ask for human review.

LayoutLMOCR ensemblesFine-tuned extractors
// 02

Retrieval & Knowledge Systems

Private RAG pipelines grounded in your documents, tickets, and institutional memory. Every answer cites its source. No hallucinated facts dressed up as confidence.

Custom embeddingsHybrid searchReranking
// 03

Intelligent Assistants

Domain-specific copilots for support, sales, operations, or clinical intake — trained on your playbooks, wired into your tools, with guardrails that match the stakes of the use case.

Tool-use agentsCustom personasEval harness
// 04

Workflow Orchestration

Multi-step AI agents that execute real work — move data between systems, draft responses, file tickets, close the loop. Human-in-the-loop where it matters, hands-off where it doesn't.

LangGraphEvent pipelinesMCP integrations
// 05

Predictive & Classification Models

Churn prediction, lead scoring, demand forecasting, anomaly detection. When the right answer is classical ML instead of an LLM, we build it properly — not with a chatbot wrapper.

XGBoostDeep learningTime-series
// 06

Evaluation & Guardrails

Every AI system we ship has an evaluation harness. We measure accuracy on your data, monitor for drift in production, and catch failure modes before your users ever see them.

LLM-as-judgeGround truth setsDrift monitoring
Meet the CEO
20+years enterprise tech
3Fortune 100 tenures
1direct line. His.

Before we can solve your problem,
someone has to actually see it.

Most clients can't write you a requirements doc. Not because they're not smart — because they don't know what's possible. You can't specify a solution you've never seen. That's the gap — and closing it takes someone who's sat in enough Fortune 500 rooms to tell what really runs a business versus what the org chart says.

Two decades across Apple, Salesforce, and Accenture — senior technology leadership, enterprise strategy, large delivery organizations. David has spent his career sitting with operators and translating "this is killing us" into "this is the system that fixes it." It's not requirements gathering. It's reading your business — and then showing you the version of it that doesn't hurt.

Kalala exists because he watched enough enterprise projects derail on the same thing: the firm misreading the business. Small and medium businesses deserve that same caliber of strategic thinking a Fortune 500 room gets, without the Fortune 500 bill or the 18-month runway. So he built a firm where the first artifact you see is a working prototype, not a slide deck.

"People hate consultants because consultants make you explain your own business. We'd rather watch you run it for an hour and then show you what we'd build."

See David's background on LinkedIn
Founder · CEO · Business lead
Prior leadership Apple · Salesforce · Accenture
Specialty Reading businesses at scale
Worked with Fortune 500 operators
Strategic lens Enterprise depth, SMB pace
Style Direct. No hedging.
Based in Delray Beach, Florida
Want the same eyes on your business? Get 20 minutes with David
Head of Solution Architecture
AI background Years before the boom
Core discipline Computer Eng. + AI spec.
Architecture record Salesforce Consulting Partner
Approach Solution-first, tool-second

A nationally-recognized AI researcher.
A solution architect who ships.

While most AI consultancies were rebranding around ChatGPT in 2023, Abubakar had already spent years as a nationally-recognized AI researcher — training neural networks from mathematical first principles long before GenAI was a category anyone could sell. That's the difference between calling an API and knowing why the model behaves the way it does.

As Kalala's Head of Solution Architecture, he leads architecture and development. His core strength is solution-first thinking — when a requirement lands on his desk, he evaluates constraints, scale, risk, and ROI before reaching for a tool. The tech stack follows the problem, not the other way around. That's the discipline that turns a rapid prototype into a production-grade system — the same discipline that once took his previous firm to Salesforce Consulting Partner status under his technical leadership.

"Technology designed with vision and discipline isn't a tool. It's the engine of the business."

See Abubakar's background on LinkedIn
// Live from a recent prototype

This is what fine-tuning actually looks like.

Not a diagram. Not a slide. The terminal output from a model we trained for a client last month.

kalala@research — ~/projects/client-finetune 

      

    


    
    

      
Under the hood — the stack we actually run

      
We're model-agnostic, cloud-agnostic, and fundamentalist about evaluation. Here's the toolkit.

      

        

          
Foundation models

          
    
            
  • Anthropic Claude
    • 
            
  • OpenAI GPT-4 & reasoning series
    • 
            
  • Google Vertex AI & Gemini
    • 
            
  • Microsoft Copilot & Azure OpenAI
    • 
            
  • Open-source (Llama, Mistral, Qwen)
    • 
            
  • Self-hosted for sensitive data
    • 
          

        

        

          
Retrieval & embeddings

          
    
            
  • Custom-trained embeddings
    • 
            
  • Vector DBs — pgvector, Qdrant
    • 
            
  • Hybrid BM25 + semantic search
    • 
            
  • Cross-encoder rerankers
    • 
          

        

        

          
Orchestration

          
    
            
  • LangGraph & custom agents
    • 
            
  • Event-driven pipelines
    • 
            
  • MCP server integrations
    • 
            
  • Queue-based async workflows
    • 
          

        

        

          
Safety & evaluation

          
    
            
  • Eval harness per use case
    • 
            
  • Guardrails on every output
    • 
            
  • Observability & tracing
    • 
            
  • Human-in-the-loop by default
    • 
          

        

      

    

  







  

    Life before vs. life with Kalala
    
The difference isn't small.

    
A side-by-side of what changes when the tedious stuff stops being your team's problem.


    

      

        ✕ Before
        
Your team is the system.

        
    
          
  • 40+ hours a week lost to admin work across the team
    • 
          
  • Weeks of discovery meetings before anything gets built
    • 
          
  • $200K enterprise software nobody actually uses
    • 
          
  • 6-month implementation timelines, if you're lucky
    • 
          
  • A consultant bench that outlasts the engagement
    • 
          
  • Insights buried in data nobody has time to pull
    • 
        

      

      

        ✓ After
        
The system does the system work.

        
    
          
  • 4 hours a week of review, not 40 hours of execution
    • 
          
  • Working prototype in your hands within days
    • 
          
  • Custom-built to your workflow at a fraction of enterprise cost
    • 
          
  • Production in weeks, full handoff within a quarter
    • 
          
  • Three senior operators, no bench, no padded hours
    • 
          
  • Reports that arrive in your inbox, not on someone's to-do list
    • 
        

      

    

  







  

    Our method
    
Four phases.
Built to hand off.

    
Long engagements aren't our business model. Here's how a project actually goes.


    

      

        
01

        
Phase 01

        
Rapid Prototype

        
Show value before paperwork.

        
We build a working prototype you can see and click through before a single NDA or SOW. The prototype is our sales tool — if it doesn't click, there's nothing to sell.

        
DaysFreeNo commitment

      

      

        
02

        
Phase 02

        
Business Analysis

        
Grounded in what already works.

        
Once the prototype clicks, we run discovery on the real thing — structured requirements, use cases, level-of-effort, and an SOW. No abstract diagrams, no filler.

        
1–2 weeksSOW signed

      

      

        
03

        
Phase 03

        
Path to Production

        
From demo to durable system.

        
Our lead engineer translates the prototype into a production asset — architecture, reliability, security, and integration with your existing stack. You stay in the loop, not in the weeds.

        
WeeksFull visibility

      

      

        
04

        
Phase 04

        
Hypercare

        
Learn it. Own it. We step back.

        
Dedicated support hours while your team takes the wheel — docs, training, direct line to our engineers. When you're comfortable, we're done. That's the point.

        
2–4 weeksYou own it

      

    

  







  

    Our own stack

    

      

        
We don't just build it.
We run on it.

        
Every system we recommend to a client, we use internally first. Our own automation runs our business — from the moment a lead comes in to the day we hand off the production system.

      

      

        Dogfood principle
        
If a tool is too clunky for us to use every day, we'd never ask you to. That's why we built our own.

      

    


    

      

        

          
        

        
Kalala · CRM

        
The CRM consultants actually wanted.

        
Built for how project-based services teams really work.

        
Opportunities, proposals, SOWs, engagement lifecycle — all in one place. Prototype sales motion baked in. No Salesforce complexity tax, no HubSpot upsell ladder.

        

          Lead → closePrototype pipelineSOW auto-draftAI-powered notes
        

      


      

        

          
        

        
Kalala · Client Portal

        
One link. Every artifact.

        
Use cases, LOE, action items, docs — always current, always one click away.

        
Every Kalala client gets a dedicated workspace on day one. Transcripts from discovery calls, structured use cases, running action items, living documentation — never a "do you have the latest version?" email.

        

          TranscriptsUse casesLOE trackingLiving docs
        

      


      

        

          
        

        
Kalala · Project Ops

        
Project management that ships with the project.

        
Not ticket shuffling. Engineering-native PM.

        
Tasks tied to real use cases. Velocity tracked against LOE. Delays surfaced before they become escalations. Built for small, senior teams doing technical work — not for middle managers reporting upward.

        

          LOE trackingVelocity signalsEngagement health
        

      


      

        

          
        

        
Kalala · Agent Ops

        
Our own framework for shipping agents.

        
How we go from whiteboard to production agent in days.

        
Our internal agent development stack. Evaluation harnesses, prompt versioning, tool-use scaffolds, observability. The same stack we use to ship your agent — which is why we can ship it in days.

        

          Eval harnessPrompt versioningTool orchestrationObservability
        

      

    

  







  

    The fun part
    
Your personal time machine.

    
Pick a task you hate. Tell us how many hours it eats. We'll show you what your life looks like on the other side.


    

      

        

          
          
        

        

          
          
          
10 hours/week — that's a whole day.

        

        
      


      

        
Your time, recovered

        
Move that slider. Let's see what we're working with.

        

          
0
hrs/year saved

          
0
work weeks back

          
0
Sundays reclaimed

          
$0
labor cost saved

        


        

          

            That number isn't hypothetical. It's yours — the only question is whether you go claim it.
          

          
            Make it real — get my POV
            
          
          60 seconds · Free · No sales call unless you ask
        

      

    

  







  

    The free part
    
See what's possible —
right now.

    
Tell us what's eating your time. We'll send back a tailored point of view, a recommended approach, and a ballpark — before you get on a single call.


    

      

        
Industry

        
Pain

        
Team

        
Timeline

        
Contact

        
Your POV

      


      

        
        

          
What kind of business do you run?

          
Pick the closest match — we'll tailor the recommendation to your industry.

          

            

              ⚖️Professional Services
            

            

              🏥Healthcare / Medical
            

            

              🏠Real Estate
            

            

              🛍️Retail / E-commerce
            

            

              🏗️Construction / Trades
            

            

              📊Finance / Accounting
            

            

              🍽️Hospitality / Food
            

            

              ⚙️Manufacturing
            

            

              💼Something else
            

          

          

            
            
          

        


        
        

          
What's eating your time?

          
Pick as many as apply. The more honest you are, the better the recommendation.

          

            
Manual data entry

            
Client follow-ups

            
Scheduling / booking

            
Report generation

            
Document processing

            
Customer support

            
Quoting / proposals

            
Invoicing / AR

            
Client onboarding

            
Compliance / audit

            
Systems don't talk

            
No visibility into data

          

          
Want to add detail? Describe it in your own words:

          
          

            
            
          

        


        
        

          
How big is your team?

          
Helps us size the solution and the ROI.

          

            

              👤Just me
            

            

              👥2–10 people
            

            

              👨‍👩‍👧11–50 people
            

            

              🏢51–200 people
            

            

              🌐200+ people
            

            

              🤷Not sure yet
            

          

          

            
            
          

        


        
        

          
How urgent is this?

          
No wrong answer. We just want to know whether we're talking next quarter or next week.

          

            

              🔥Yesterday
            

            

              🎯Within 30 days
            

            

              📅This quarter
            

            

              🧭Just exploring
            

          

          

            
            
          

        


        
        

          
Where should we send your POV?

          
One tailored point-of-view email. No drip sequence, no sales call unless you ask for one.

          
          
          
          
          

            
            
          

        


        
        

          

            
              
              
              
              
              
              
            
            
Calibrating your point of view…

          


          
        

      

    

  







  

    Who you'll work with
    
25+ years of enterprise tech.
Zero enterprise overhead.

    
We've built systems for the biggest companies in the world. Now we bring that depth — and our direct phone numbers — to businesses that move fast.


    

      

        

          David Rubin
          DR
        

        
David Rubin

        
Founder & CEO

        
Two decades in senior technology leadership at Apple, Salesforce, and Accenture — shaping enterprise software strategy, running large delivery organizations, and sitting across the table from the Fortune 500. Now applying that depth to the businesses that move fast. Direct communicator. Expect straight answers, no consultative hedging.

        
          
          Connect on LinkedIn
        
      

      

        

          Abubakar Asif
          AA
        

        
Abubakar Asif

        
Head of Solution Architecture

        
Nationally-recognized AI researcher and solution architect. Computer Engineer with AI specialization; trained neural networks from mathematical first principles long before GenAI was a category. At Kalala he leads architecture and development — the discipline that turns a rapid prototype into a production-grade system that stays shipped.

        
          
          Connect on LinkedIn
        
      

    

  







  

    Straight answers
    
Things people always ask.


    

      

        
        

          For most use cases, 3 to 10 working days. It depends on how clean your data is and how complex the integration needs to be. We'll tell you up front — and the prototype is free, so there's no risk to finding out.
        

      

      

        
        

          Really free. The catch is that if we build it and it works, we hope you hire us to take it to production. If it doesn't click, you keep the demo and we part as friends. We've found it's a much better filter than a discovery call.
        

      

      

        
        

          Nothing. No invoice, no awkward follow-ups, no sunk-cost guilt trip. We'd rather lose 2 hours on a prototype than lock someone into a bad engagement.
        

      

      

        
        

          Yes. Every line of code, every prompt, every config. Your team gets the repo, the docs, and the training to run it. The Hypercare phase exists specifically so you can own it without us.
        

      

      

        
        

          Prototypes are free. Production engagements typically run $8K to $60K depending on complexity and integration depth. You'll have a flat scope and a flat price before you sign anything — no billable-hour surprises.
        

      

      

        
        

          Often the answer is "no, a good integration or a small custom app will do it." That's why we offer Technology Implementation as a track alongside AI. Our job is to recommend the right tool — not to sell you the AI hammer for every nail.
        

      

    

  







  

    
The best time to see
what's possible is now.

    
Tell us what's eating your time. Get a tailored point of view in your inbox. No call required.

    
      Start your POV